Discussions

Brand equity has a significant influence on consumer perception and the selection of goods or services. It builds confidence in an individual and indicates quality while reducing the perceived purchase risk, most often leading to speedy decision-making. In today's cyberspace, having a credible presence online, such as an authorized place on Wikipedia, would help improve brand equity and even authority. For this reason, many companies have chosen to hire Wikipedia agency to create and maintain truthful brand profiles; that is, it would not only promote brand recall but also bolster one's credentials at the time of critical decision-making. Strong brand equity is no longer optional; rather, it is the competitive edge.